OBJECTIVE : create a look and feel that reflected the grassroots sensibility and warm live performances RR fans have come to know.

Signed to ISLAND / POLYGRAM, RR was concerned about maintaining a strong connection to their fan base as well as expanding on that base. An extensive online catalogue of merchandise was developed to service their audience. The band released a new album and website in April 2002. They were on tour this past summer with SANTANA.


WWW.RUSTEDROOT.COM








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